You might just be catching up on 2014’s must have WordPress and general web design trends, but the end of the year sees many people desperate to start with a new makeover and to be on-trend for 2015.
For WordPress users, there’s always a collection of new themes to pick from, but the overarching pattern among the high-end, high-volume sites will be to not look like a traditional website at all.
With full-width images for the desktop and menus hidden away behind buttons on mobiles, new sites are looking loud and proud, but light on content. Any site with something visually impressive to promote or sell will no longer be tucking images away on the header, or as a thumbnail, but will have fullscreen pictures on the front page and on product pages to really make their wares sing.
When there is text, expect it to float on or off the screen for when its needed and to vanish when users just want to stare at the pretty pictures. For those really on trend, fullscreen video arrived in WordPress during 2014, but really should be a star in 2015, if used properly, tastefully and without going overboard.
With menus, the mobile trend to hide them behind a button will continue to the desktop, as users become used to that concept. While that’s not practical for text heavy sites, the less confusion there is on a page the better, so menu text can be hidden, rolled over or scrolled in as needed.
For the text itself, type faces will be getting a makeover in 2015, as people try to move away from the boring body and headline fonts of today. Again, discretion and subtle use will be key to deploying a new font family on a site, but the change will be refreshing for tired eyes.
Expect text to be larger in size to make things more readable on these freeform sites, and your site developer won’t be trying unless there’s some big, bold use of fonts to make your key messages stand out.
What do you want to see from your site strategy or design in 2015?